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STRATEGY TO EXECUTION
Digital strategy, performance marketing and useful customer experiences.
years in
Digital Marketing
Volkswagen dealer
partners supported
Digital Marketing & Growth
Context Connect national campaigns with local dealer activity and customer follow-up across a network of 30+ franchises.
My contribution As Digital Marketing Manager, I connected national campaigns, dealer support and the customer lead journey, with hands-on responsibility for paid media and digital platforms.
A digital marketing playbook, practical dealer training and hands-on support across a network of 30+ franchises.
Chatbot and CRM journeys spanning WhatsApp, social media, Google Business Profile, the website, mobile app and other customer touchpoints to generate leads for dealers, improve engagement and support customer follow-up.
Recognition from my time with the company; not a campaign performance result.
Context Connect search, social and digital platforms with marketplace activity around major shopping moments.
My contribution As Digital & E-Commerce Manager at Akzo Nobel Paints Malaysia, I led digital strategy and operational planning across search, social, websites, ecommerce, influencer marketing and CRM.
Shopee and Lazada storefronts, onsite marketing and promotional planning around major shopping moments, including 11.11 and 12.12.
Cross-functional work on websites, CRM, ecommerce and marketing technology, with media investment aligned to brand and business objectives.
Context Connect regional search strategy with local execution across paid and organic channels.
My contribution As Digital Manager for the ASEAN Hub, I co-led search strategy across paid and organic channels, connecting regional strategy with local execution.
Omni-search capability, media planning and real-time optimisation with agencies and stakeholders across Malaysia, Singapore and Indonesia.
CRM, lifecycle marketing and website content across Malaysia, Singapore and Indonesia, supported by performance deep dives and reporting models.
Recognition from my time with the company; not a campaign performance result.
Experience that connects teams, channels and the everyday work of bringing a strategy to life.
Campaign planning, customer journeys and channel direction.
Paid search (SEM), paid social, media investment and budget optimisation.
Marketplaces, website experience, SEO and mobile app strategy.
Social media, content calendars, creative oversight, influencer management and community activations.
EDM, lead management, chatbot journeys and A/B testing.
Dealer support, B2B joint marketing and API partner projects.
Good marketing starts with a strong foundation: a clear goal, reliable measurement and a useful customer experience. Then comes the discipline to learn and improve.
Understand the objective before choosing the channel. Give the work a clear measure of success.
Establish reliable tracking, a technically sound website and connected customer journeys before scaling campaigns. Make sure the data can guide the next decision.
Connect the ad, the content, the website and the follow-up. Every step influences the next.
Use data to ask better questions, test a useful idea and make the next decision clearer.
From media activation and digital platforms to regional strategy, with a recent chapter dedicated to travel and learning.
2007 – 2014
Digital marketing & campaign activation
Apr 2011 – Mar 2014
Jul 2009 – Mar 2011
May 2007 – Jun 2009
2014 – 2016
Digital platforms & marketing projects
Oct 2014 – Dec 2016
Apr 2014 – Oct 2014
2017 – 2018
E-Commerce & Digital Marketing
2018 – 2022
Digital Marketing Manager
2022 – 2024
Digital Manager, ASEAN Hub
2024 – 2025
Digital & E-Commerce Manager
2025 – 2026
International travel & personal development
Four continents · AI upskilling
I’m based in Kuala Lumpur. Outside marketing, I’m drawn to movement, new places and learning something that makes everyday life a little better.
That same curiosity shapes my work: understand how things work, make the ideas easier to use, and keep improving.
Explore my interests: movement, travel, AI & sustainability
My NASM CPT studies bring together my love of sport and my interest in evidence-based training. The study of Stabilization, Strength, and Power in the OPT Model keeps me curious about what the body can do.
A career break across four continents brought new perspectives, from New Zealand and Europe to the Everest Base Camp trek in Nepal. I enjoy getting to know a place beyond the checklist.
I’ve been upskilling in AI tools, including ChatGPT, Codex, Claude, Claude Code, Google Gemini, Google Omni and Agent, to explore marketing automation and efficiency.
I’m interested in how everyday choices can be kinder to the environment: reducing waste, reusing what we have and recycling thoughtfully. I enjoy exploring practical ways to live more sustainably and choosing environmentally friendly alternatives where possible.
Company recognition for contribution, dedication and the work that supports a team’s success.
COLGATE-PALMOLIVE
Recognising outstanding contributions and unwavering commitment to the company’s success.
VOLKSWAGEN / PORSCHE HOLDING
Recognising performance, dedication, positive attitude and contributions to the team.
2021 – 2022
Master’s degree
Veritas University College
2007 – 2008
Bachelor’s degree
University of Abertay Dundee
2006 – 2007
Advanced diploma
SEGi College
2003 – 2005
Diploma
Kolej Tunku Abdul Rahman (TARC)
Thoughts on helping customers find your business, building useful digital experiences and making marketing work better.
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